After a few tumultuous years, Apple finally seems to be warming up a bit to the cannabis industry. In an apparent change of heart, Apple CEO Tim Cook has decided to reinstate the popular social marijuana app Mass Roots. Apple had previously banned the Mass Roots app, along with other marijuana apps, last November as part of a sweeping cannabis crackdown. Other large social media outlets like Twitter, Facebook, and Instagram also had similar cannabis content purges around the same time, closing thousands of marijuana accounts.
Ever since then, Mass Roots has been campaigning hard via its social media channels, gathering lots of support in an attempt to get Apple to change its mind. Things started to change this past January when the National Cannabis Industry Association sent Cook a letter with 23 signatures from canna-tech companies, including Mass Roots, asking him to rethink the ban. It did not take Cook and Apple long after receiving the letter to lift the ban, at least in Mass Roots case.
Mass Roots did have to agree to a geofencing filter, which limits the free app's access to those states where medical marijuana is legal. All this may open the door for other MMJ companies as Apple relaxes its long-held anti-drug stance.