Branding is important in any industry, but it's especially important in the newly legal marijuana industry. For decades most cannabis consumers have been buying whatever weed was available, and it usually came in an unmarked plastic baggie. Medical marijuana laws have begun to change some of this with labeled containers, and the legal recreational industry is following suit.
As someone who has been writing about cannabis issues since 2009, it’s always gratifying to see the things those in the legalization movement have been saying for decades being proven true in the real world now that legalization is becoming a reality.
Marijuana legalization advocates have long said that legalization will undercut the black market, reducing criminal profits and lessening their ability to sustain violence in pursuit of their goals. And this is exactly what’s happening.
After months of instability and price fluctuations, the mid-grade index actually held steady in November finishing only $3 away from its year-to-date average. The overall U.S. marijuana price index is up an impressive $23 from the previous month. This is due in large part to a rise in top-shelf prices, which clocked in a full $10 above its year-to-date average.
When you think about cannabis, usually the subject of Amsterdam pops up somewhere along the way. Amsterdam has always been thought of as the “Capital of Cannabis” since it was the first city to introduce cannabis cafes (or “coffee shops”) in the early 1970s where locals could go spark a joint without The Man (i.e., the government) breathing down their backs. However due to the country’s new laws, it’s not nearly as simple as one might have thought.