Fans of the upcoming stoner spy comedy American Ultra were treated to free weed at last weekend’s San Diego Comic-Con.
While dozens of filmmakers were at the convention to promote upcoming movies, the marketing team behind Ultra went the next level and gave out medical marijuana to fans smart enough to log into a website written on a flyer designed to look like a redacted government file, reports MoviePilot.com.
People who entered their information, thereby enlisting into the “American Ultra program,” were then told to wait at one of 14 meeting locations where they were delivered top shelf San Diego cannabis by bicycle.
American Ultra stars Jesse Eisenberg as a stoner convenience store clerk who finds out that he’s a sleeper cell agent working for the government. The film also stars Kristen Stewart as Eisenberg’s girlfriend and smoking partner.
The latest submission in the stoner film canon hits theaters August 21.