With multiple events in the works in California, Colorado, Seattle and Oregon, the event series will feature marathons, mountain bike races, and stand-up paddleboard events among other formats. The next scheduled event is August 29 in San Jose, CA.
"The 420 Games was created to emphasize that highly functional people, even professional athletes, use cannabis and are hardly the lazy stoner as the world has portrayed," said event founder Jim McAlpine, who is also the founder of SnowBomb, the country’s premier ski/snowboard lifestyle events company. “Fostering a new, positive mindset about those who use cannabis is going to be absolutely critical for the legalization of marijuana.”
Some highlights of the event include:
-Ultimate Fighting Championship (UFC) celebrity Kyle “Kingsbu” Kingsbury will be in attendance and running the race. Event promoters are challenging runners to “beat Kyle outside the ring” and anyone that crosses the finish line before Kyle will get free entry into any 420 Games events for an entire year.
-Post race, all competitors will be treated to two hours of beer tasting from sponsor, Petaluma-based Lagunitas Brewing Company.
-A two-hour concert of positive vibes from international reggae superstar Pato Banton.
The 420 Games has gone viral with over 50,000 Facebook fans in only 8 months.
"Our attendance has doubled from the first event to the second, we expect hundreds of people to come run or walk for cannabis respect on August 15," McAlpine said. "There is a passion and vibe of camaraderie at these events that is very inspiring to see."
In addition, San Francisco start-up cannabis delivery service Eaze is giving $500 credit to the first place winner, $250 to second place, and $100 to third place. All runners get a 420 Games signature shirt for running the race as well.
McAlpine is an active activist for many causes. At the recent AIDS Walk in San Francisco, McAlpine lead “Team Cannabis” to #19 in overall fundraising for the event with over $13,000 raised. Team Cannabis brought in more money than teams from Google and Facebook, and McAlpine himself was the top money raiser for his own team.
The 420 Games are sponsored by SnowBomb.com, Lagunitas Brewing Company, Harborside Health Center, and Eaze.
420 Games Philosophy
The 420 Games does not advocate that everyone should use cannabis. We are focused on teaching those who choose to do so how to be healthy and responsible. We are also focused on education and prevention for those who should not use cannabis, most importantly minors. We do not endorse the illegal or irresponsible use of cannabis. For more information and to purchase tickets, go to www.420Games.org.