Last weekend a new hotel opened in the Denver, Colorado, area that specifically caters to the cannabis user. It’s called NATIV, a reflection of the ownership’s attempt to make everyone feel like a native Coloradan while they stay there.
The rooms feature several amenities, but none as novel — or with as much potential popularity — as the fact that not only is cannabis use not looked down upon, it’s encouraged!
“We have something for everyone here at NATIV,” said co-owner Mike Alexander. “We have doorbells on rooms, living plant walls on our outdoor patios where guests can consume marijuana on their stays, the Stereo Lounge in the basement, and original artwork throughout the hotel. We even have a coffee bar specializing in CBD-infused lattes.”
Because of the outdoor patios, the hotel isn’t going to be filled with weed smoke, an advantage for those who consume marijuana in other ways and don’t like to be around smoke. The best of both worlds, as it were. (Although I’m sure that when winter descends on the Rocky Mountains, there will be less people braving the elements to blaze a joint on the patio.)
When activists talk of the economic benefit of marijuana legalization, they are not just talking about someone buying a quarter from a retail shop. That economic activity is substantial, but there are dozens of other ways that legalization will generate revenue in all sorts of different industries. The hotel/resort industry is a perfect example since many cannabis users like to travel.
There are not many hotels in this country where you are unable to find some alcohol. In a couple of decades, you might be able to say the same thing about cannabis. At the very least it will be much less taboo than it is today.