Marijuana activist group NORML has mysteriously lost its bid to win their own televised Super Bowl ad from software company Intuit, despite earning the top spot in an Internet voting contest.
After weeks of racking up votes, NORML was nowhere to be found on the list of 20 finalists. Pressure from both the NFL and Fox, who will be televising the event, likely made Intuit cave in to make the politically correct decision.
“It is unfortunate that Intuit seems to be relying more on outdated political values instead of overwhelming public opinion when it comes to selecting which entries advanced in their contest,” said NORML Communications Director Erik Altieri. “As demonstrated by the outpouring of support and positive media coverage for our entry, the country was ready and eager to see an ad for sensible marijuana law reforms during the most watched TV program of the year. This could’ve been a win for all groups involved, but instead Intuit will likely have only generated ill will for itself amongst the 58% of Americans who now support ending our country’s war on marijuana.”
Despite losing out on millions of television viewers, NORML has still landed a big win as far as publicity and marketing are concerned.