Those in the higher age brackets have always been the most resistant to the idea of cannabis legalization. This is the case for a few reasons: 1) older people have heard the lies and propaganda about cannabis the longest. 2) Older people are always the most resistant to change. 3) Older people are less likely to be on the Internet and have access to all the new information that is available about cannabis. In short, they lack the truth.
When cannabis was first prohibited with a tax stamp in 1937, very few people actually knew what it was. From that grew a stigma that is still being battled today.
But things are getting better; much better. Taking at a look at some numbers from days gone by can show us just how much attitudes have changed.
Starting a new business is difficult; so difficult that most new businesses will fail within 2 years. Even if you have the capital for labor, equipment, a location to set up shop, etc., you are left with one overriding dilemma: no one knows you exist.
You have to get the word out. This can be especially difficult in the burgeoning legal cannabis industry. Not only is the new industry being flooded with entrepreneurs who see its immense potential, but because of the stigma that surrounds the cannabis plant itself, most traditional outlets of advertising are not available to cannabusinesses.