Melissa Etheridge

Business
The Importance of Marijuana Branding

The Importance of Marijuana Branding

Branding is important in any industry, but it's especially important in the newly legal marijuana industry. For decades most cannabis consumers have been buying whatever weed was available, and it usually came in an unmarked plastic baggie. Medical marijuana laws have begun to change some of this with labeled containers, and the legal recreational industry is following suit.