Branding is important in any industry, but it's especially important in the newly legal marijuana industry. For decades most cannabis consumers have been buying whatever weed was available, and it usually came in an unmarked plastic baggie. Medical marijuana laws have begun to change some of this with labeled containers, and the legal recreational industry is following suit.
Everybody's favorite weed delivery app, Eaze, has just stepped up the medical marijuana game. That is saying something considering how they already provide such good service — weed delivered for as little as $25 an eighth in less than 15 minutes — that it has garnered a healthy amount of investment, including funding from Snoop Dogg.
When people start talking about Big Anything, it is always in reference to lobbyists, corporate greed, and screwing over the little guy. As soon as marijuana legalization became a national issue, it did not take long for people to start pondering what might happen if Philip Morris got a hold of the weed market: red and white branded cigarette packs with pre-rolled joints, full of strange additives and mass-produced, generally shit, product. The horror!
Many people wonder how a gangsta rapper like Snoop Dogg has managed to stay relevant after all these years while many others have fallen out of public view. The key is his business savvy combined with an incomparable ability to self-promote.
A well-known chronic chronic smoker, Snoop has naturally taken these abilities to the cannabis industry, recently launching what is being called the first mainstream cannabis brand: Leafs by Snoop.
Martha Stewart got a little more than she bargained for when she agreed to attend the Roast of Justin Bieber at the bequest of the pubescent roast-ee himself, and was seated next to Mr. D-O-double-G.
While Ms. Stewart and Mr. Dogg have been friendly since he appeared on her show to make brownies (artisan for her, medicated for him), Stewart was not prepared for Snoop to do whatever necessary to make his evening as enjoyable as possible.